North America View

Press Release

ECOCRITIQUE.COM

RELEASES V1.4 FOR IPHONE

6/05/10

The Ecocritique App and website are a new means of environmental networking, and can help passionate people re-connect with their surroundings through technology. Users can mark a location, anywhere on the globe, where they have noticed environmental misdeeds or best practices worth noting. Their review of the location then appears on maps on the Ecocritique App and website, using the latest GPS technology. In addition, V1.4 of the App uses Augmented Reality via Layar to help users find Ecocritiques close to them.

Ecocritique uses categories including Air, Earth, and Water to break down entries into discrete, searchable elements. Many subcategories help to further delineate each critique. Users can search Ecocritique to find areas near them where environmental conditions have been improved by a green policy, or read reviews of recommended eco-resorts or restaurants with green practices.

Ecocritique can be used by citizens who notice oil on the coast or invasive species – they can file an Ecocritique right from the beach. Students can use Ecocritique to more fully understand the relationship between specific natural sites and the broader geography of their region. The Augmented Reality function aids in dynamic spatial awareness as well.

With a send-mail function in place, Ecocritique can send an anonymous email to the appropriate contact at that location, letting them know that they have been Ecocritiqued. Ecocritique also accepts multiple photo attachments that aid in the documentation. As the Green Revolution continues, and the common user becomes even more aware of crucial environmental issues, Ecocritique will evolve its functionality to keep in step. You can contribute to the cause by making suggestions on improvements. With Ecocritique we can all be Environmental Stewards!